I've spent a few hours the past two years trying to introduce BC to some accquaintances.  suprisingly the reactions was either frustration, or cold.  
 
In the first case two of the people I talked to had problems loading and starting up the game.  Both were long time computer game players and used computers for complex techical tasks, so i was quite suprised they had trouble with it.  The other three say they examined the website and demos, but expressed litle interest.  It was not clear why as they had no negative comments.
 
Any thoughts on what may have been the problem with either group?